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Jonathan Moran
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Bill pay features add value to healthcare management app

Summary: Facilitated prototype integration into Journi platform by collaborating with business owners, product managers, designers, and developers to manage features from end-to-end

 

Product overview

Journi makes it easier to stay on top of your health—anytime, anywhere—with real people to talk to in this easy-to-use app. With Journi by your side, you can make better, more informed decisions—saving you time and money—so you can get back to living your best life.

Value-prop

  • Connect with a care guide who’s ready to help you with even the toughest tasks

  • Manage your entire family’s health info—like quickly pull up your daughter’s medication allergies or know the date of your last check-up

  • Decipher medical bills and stay on top of your health care finances

  • Find care including doctors and specialists, where and when you need it

  • Schedule appointments for everyone in your family

  • Compare medications and find the best option for you and your budget

 
 

 
 
 
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Feature integration

Framing the problem

  • Interviewing users to identify unmet needs

    • Participated in group interviews of HealthPass prototype users in order to align on feature integration needs

    • Conducted individual interviews of HealthPass prototype users to gain insight into payment scenario pain-points

Solution ideation

  • Acting as Design Lead and Product Manager, I designed and executed new features based on findings uncovered during interviews of HealthPass prototype users

    • Facilitated design of first-run education to onboard users to Finance features

    • Revamped language to address payment confusion identified during interviews

    • Implemented payment interrupts to limit double-payments and overpayments on specific bill types

Design implementation

  • Acting as Product Manager & Payment SME, I facilitated the HealthPass prototype integration into the Journi platform by collaborating with business owners, product managers, designers, and developers to manage features from
 end-to-end

 
 

 
 
 

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Feature study: payment interrupts

Problem: How do we help consumers when they are confused about bills in the app?

 
 

 

Framing the problem

  • Bills paid outside the app

    • App won’t know about payments unless manually added by users

    • The health plan is not notified of payments made directly to providers

  • Telehealth visits

    • Similar problem, but patients are often required to pay at time of service, meaning telehealth bills could be accidentally double-paid

  • Old bills

    • Similar problem, but patients are often required to pay at time of service, meaning telehealth bills could be accidentally double-paid

  • Readjudicated bills

    • Similar problem, but patients are often required to pay at time of service, meaning telehealth bills could be accidentally double-paid

 

 
 

Process overview

 

Framing the problem

  • I was part of a cross-functional team that was conducting interviews of HealthPass beta app users in order to identify feature needs

    • Interviews revealed a significant number of users expressing confusing about bills

    • We reviewed all interview notes in order to uncover themes

    • Themes identified: Confusion about bills paid outside of app; Clarity of ‘Ready to pay’ language’; trust in billing data; clarity of product features

 
 
 
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Solution ideation

  • Payment interrupts

    • Conducted preference tests on interrupt language and location of interrupt within workflow

  • Educational UX

    • Explored onboarding scenarios to educate users about features and payment issues

    • Explored embedded UI education

 
 
 
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Design implementation

  • Scenario: Record a payment on a previously paid ‘old bill’

 
 
 
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Design implementation

  • Scenario: Review changes to readjudicated bill after notification

 
 
 

 

Product details

Company: Cambia Health Solutions; Product: Mobile payment app; Industry: Healthcare / Fintech;
Target Demographic: Healthcare CEO (Women, early 20s - late 50s); Role: Lead Designer / Product Manager;
Management & Collaboration Tools: Jira; Mural; Research Tools: Alpha HQ / Feedback Loop; Design Tools:: Sketch; Invision;
 
 

 
 

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